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In the Press

Mothers and Babies Magazine - Irish Independent - August 2017

Mothers and Babies Magazine - Baba Box

Irish Tatler Magazine - June 2017 edition

Baba Box - Irish Tatler Magazine June 2017


Irish Country Living Magazine - March 2017

Baba Box - New Mum Gift Box - Irish Country Magazine

Mother's Day Gift Guide - Sunday Business Post Magazine - March 5th 2017 

Baba Box - Mother's Day Gift Box - Sunday Business Post Magazine

Irish Independent - January 15th 2017 

Baba Box - Sunday Independent

Thinking out of the box pays off for new mum as business booms

Sunday Business Post - September 11th 2016 - By Elaine O'Regan

The gift that keeps on giving for new mothers 

Sarah Walsh Founder of Baba Box

Name: Sarah Walsh

Company: Baba Box

The pitch: Gift subscription service for new mothers

A subscription gift service for new mothers has launched in the Irish market, developed by Dublin-based marketer Sarah Walsh. She launched Baba Box at the start of the month, offering monthly subscription boxes with a range of independently produced gifts for mothers and babies aged up to 12 months.

The idea came about when my own son was about six months old. I love coffee, so my friends bought me a gift subscription for coffee,” said Walsh. “I loved receiving it in the post each month and I thought it would be great if I could get other things delivered that I didn't have the time to go looking for myself.”

Walsh sells online at and has selected products from Irish and international companies including Rain and Conker, Moobles and Toobles and Studio NL. Monthly, three and six month subscription packages are available priced from €36.

There are lots of gift boxes out there and there are other Irish companies doing this, so I wanted this to be quite different.” said Walsh. I'm a big fan myself of shopping independent and shopping small, so to me it seemed like the perfect fit to find great Irish and European brands. The people I'm working with are family businesses a lot of the time, and that creates a brilliant network of like-minded people."

Walsh buys wholesale and assembles the monthly packages herself in a simple monochrome gift box. Included in the box are items like dribble bibs, vests, booties and toys. Two non-subscription gift boxes are also available for newborn babies and women who are breastfeeding.The newborn gift box features Rain and Conker leather moccasins, a silicone cloud teether from Fox's Felts, a burp cloth from Bear Cubs Store and Bia Baby natural baby cream. It costs €100.

I'm not selling around Europe at the moment, but I will. It's an online business, so there is scope to expand,” said Walsh. “A lot of my marketing will be building up my social presence. I've had a good response on Instagram and Facebook so far, so that's playing a big part in getting the brand out there.”

Easy Parenting Magazine - October/November 2016

Baba Box - Easy Parenting Magazine