We have been working with Lia Quigley, a Madrid based Irish designer and founder of Made Obvious for a few months now. We love Lia's ethical approach and commitment to sustainability across the Made Obvious brand, and her weighted eye pillows are fast becoming a Baba Box favourite in our Gift Box for Mum-To-BeAs part of our Behind The Brand series, Lia chats to us about Made Obvious brand, the importance of self-care as a small business owner and shares some exciting news!


Behind the Brand - Made Obvious

How did Made Obvious get started?

Launching Made Obvious has been at the back of my mind for years, I have worked as a textile designer in the fashion industry for over a decade, selling to brands all over the world but I wanted to ensure my designs were used on sustainable and ethically produced products. 

What is behind the business name Made Obvious and how did you come up with it?

The idea behind the name is two fold, firstly that I make in a transparent, open and sustainable way. And secondly, the name reflects the fact that it is obvious that we all need to try and make more sustainable choices in how we make and what we buy. 

What is important to you as a brand?

To make products that respect the natural world that inspires so many of my prints, items that will last, give comfort and joy to my customers.  To be part of a more sustainable future; every part of the business takes this into account, from packaging and postage to production and waste.

What is the best thing about running your own business?

The brilliant thing is that you can fit around your life and your needs, you have a lot of flexibility. Being able to try out new ideas and be as creative as you like is great, as is knowing that my prints will only be used on sustainable products. Above all, seeing people enjoying my products gives me a real sense of accomplishment.

What do you find the hardest thing about running your own business?

Being responsible for every aspect of the business, every decision and tiny task comes down to you and that can feel a little overwhelming at times.

Working for yourself can be challenging, particularly at the moment, what do you prioritize for self-care?

Looking after myself is really important and has had to be a priority for some time, I have a chronic pain condition called fibromyalgia which has taught me to put my health first. I do a lot of yoga, cardio and mindfulness. Walking out and about in nature helps me too. Part of the reason I created the Labour of Love Pillows centres around the idea of self-care, it is a product I really love using myself and one that really works for me. 

Do you have any advice for anyone thinking of starting their own business?

Just go for it and try out different things, not everything you do will work but you will learn so much! Trust your instincts! 

What is next for made obvious?

I'm expecting a little girl in June so I have started developing a sustainable babywear range.

Watch this space!